What It Does
Every purchase earns loyalty points you can redeem for rewards. As a Primo member, you earn points at 2x the normal rate — reaching rewards twice as fast.
Who Benefits
- Regular shoppers who buy frequently
- Rewards enthusiasts who maximize points
- Anyone who likes getting more value
Key Capabilities
- 2x point multiplier on all purchases
- Faster reward redemption
- Track points across all businesses
- Exclusive Primo reward tiers
Getting Started
Your 2x multiplier applies automatically to every purchase as a Primo member.